, a Baltimore-based company formed to promote
safety of fleet vehicles, recently announced enhancements to their product line
by offering a larger size of the reflective adhesive tape. Visibility Tape is
designed to improve vehicle visibility and reduce the number of rear end
collisions involving fleet vehicles. The new size will give larger vehicles
increased visibility, keeping the truck or car and drivers safer on the road.
Visibility Tape is a reflective yellow and red adhesive tape
with an angled pattern placed on the rear of a vehicle to increase drivers’
awareness. The product is made from superior polymers with improved
reflectivity. The decal is waterproof and can easily be applied to any vehicle.
Visibility Tape’s standard sizes are 6 inches by 48 inches or 8 inches by 48
inches, but can also be ordered in any custom size.
Police vehicles or any other vehicles that make frequent
stops in or around moving traffic are especially susceptible to accidents.
“Visibility Tape has been proven to reduce rear end collisions by more than 50
percent,” said Ricky Rothstein, managing partner of Visibility Tape. “The new
option of getting Visibility Tape in a larger size will help us meet the needs
of our growing customer base. By increasing a driver’s awareness of stopped or
slow moving vehicles, Visibility Tape is helping everyone on the road stay
Each year in the U.S. there are approximately 5.5 million
automobile accidents with one-third involving rear end collisions. Rear end
collisions occur when drivers do not see a stopping or slow moving vehicle in
front of them in time to stop. Companies that have applied Visibility Tape to
their vehicles have reported drastic improvements in accident reports.
“Fleet managers must take a proactive approach to accident
prevention if they truly want to reduce costs and keep their drivers safe.
Visibility Tape is an easy solution to this problem,” Rothstein stated.
Fleet managers generally try to prevent accidents by spending
time and money on driver training or incentive programs. Despite their best
efforts, this time is often wasted and accidents are still a regular
occurrence. Even with sufficient training, drivers cannot control how those
around them will react to a slowing or stopped vehicle.
“In an 18-month period, Tate Engineering experienced a rash
of six accidents where other drivers hit our vehicles from behind,” said Joe
Xavier, Safety/Quality Director of Tate Engineering Systems. “After applying
Visibility Tape on our fleet of over 50 vehicles, we reduced our hit-from-behind
incidents to just one the following year.
Companies have found that the return on the investment of
outfitting the entire fleet with Visibility Tape has been significant as it has
noticeably reduced rear end collisions. Other benefits of the product include:
improved vehicle visibility both day and night; reduced workman’s comp claims
and costs; reduced vehicle repairs and down time caused by accidents;
eliminated calls-for-service disruptions and delayed emergency response caused
by accidents; and insurance savings by lowering Total Incident Rate (TIR).
Visibility Tape provides a simple and cost effective solution
to safety risks for fleet vehicles. “Visibility Tape is a great investment and
a best practice for fleet safety programs,” Xavier said. “The reflective decals
provide an instant, easy to apply and cost effective way to reduce hit from
Mary Miles is
with Nevins & Associated Chartered, a public relations firm representing