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By Cara Donlon-Cotton
Learn why it is so important to educate your media about the role of SWAT and the role of the negotiation team, its priorities and goals.
(This article was originally published in Tactical Response May/Jun 2009)
By Cara Donlon-Cotton
Since SWAT teams are scrutinized following a response, PR can be a real problem. Why not address the PR problems head on and try and eliminate a negative portrait?
(This article was originally published in Law and Order Dec 2008)
By Cara Donlon-Cotton
Handling reporters is just one important part of being a law enforcement officer. Here are some tactics that reporters use to get officers to say more than they should.
(This article was originally published in Law and Order Nov 2006)
By Cara Donlon-Cotton
You can get your warm and fuzzy story covered by TV and newspapers by doing things such as providing great photo opportunities, scheduling events on Sundays and luring the media with free food.
(This article was originally published in Law and Order Sep 2006)
By Brian Boetig
Agencies often neglect to provide guidance on interacting with the media for patrol officers, despite the fact that they often are on the scene before the public information officers. Here are some tips for the inexperienced police officer when dealing with the media.
(This article was originally published in Law and Order Aug 2006)
By Cara Donlon-Cotton
Some tips that will help you look good and sound more professional when doing a TV interview are: avoid looking straight at the camera, talk in sound bites, avoid jargon and sit still.
(This article was originally published in Law and Order Jul 2006)
By Cara Donlon-Cotton
Learn why it is absolutely essential for every agency to have a written media policy to serve as a guidelines for all of the officers in the agency.
(This article was originally published in Law and Order Oct 2005)