In September, General Motors announced the best warranty of any full-line automaker, with coverage up to 100,000 miles or five years across its entire 2007 car and light-duty truck lineup in the United States and Canada. This reflects its success in dramatically improving the quality and durability of its vehicles.
GM’s new 100,000 Mile Warranty coverage is a fully transferable five-year, 100,000-mile powertrain limited warranty with no deductible. GM also has decided to expand its roadside assistance and courtesy transportation programs to match the powertrain warranty term. Altogether, it’s the best coverage in the auto industry.
This enhanced warranty has some important points for police fleets. Due to the constant use of police vehicles, it is common for departments to exceed the warranty mileage limit on vehicles before the time limit. This new program extends the mileage limit to 100,000 miles.
Light-duty vehicles sold to commercial fleets and rental companies are included, with the exception of limousine, hearse, and livery vehicles, which have warranties specific to these vehicles and their applications. Significantly, GM police package and special service package vehicles ARE included in this enhanced powertrain warranty.
Medium-duty trucks are not included because of the variety of warranty options specific to engine, powertrain and chassis. These options are often customized to specific applications providing medium-duty buyers with a wide choice of coverage.
“We’ve been telling everyone how strong GM’s cars and trucks are in terms of value, design, quality and durability. Now we’re going to back it up,” Chairman and CEO Rick Wagoner said. “This new warranty, combined with GM’s outstanding quality, competitive pricing, relevant technologies and a strong new lineup of cars and trucks, provides motorists with an unprecedented level of value and peace of mind. For those who haven’t driven a GM car or truck in a while, this is our way of saying, ‘Come on back and see what we’ve done.’ The bottom line is: GM now has the best coverage in the industry.”
The no-deductible, fully transferable limited powertrain warranty covers more than 900 components related to the engine, transmission, transfer case (if applicable) and final drive assemblies on all 2007 model-year Chevrolet, Pontiac, Buick, GMC, Hummer, Saturn, Saab and Cadillac cars and light-duty trucks sold in the United States and Canada. GM will extend the existing roadside assistance plan to 100,000 miles or five years and will provide courtesy transportation for a covered warranty repair. The new warranty will apply retroactively to 2007 GM cars and trucks already sold.
For non-powertrain components, GM’s Bumper-to-Bumper New Vehicle Limited Warranty remains in effect: four years or 50,000 miles for Buicks, Cadillacs, Hummers and Saabs, and three years or 36,000 miles for Chevrolets, GMCs, Pontiacs and Saturns.
The new package is an important part of GM’s sales and marketing strategy, which is focusing consumers on the inherent value of its cars and trucks. Higher quality vehicles, reduced incentives and lower daily rental fleet sales are helping increase the residual value of GM cars and trucks.
Wagoner said these moves were the result of GM’s successful decade-long effort to dramatically improve the quality of its cars and trucks. “From the men and women who design, engineer and build our vehicles, to our union partners, suppliers and dealers, the GM team’s commitment to quality has enabled us to deliver this consumer confidence package.”
GM tracks vehicle quality several ways, including analyzing warranty visits and the results of 10 million customer surveys each year, and studying the quality surveys of several independent organizations. GM has made significant progress on all fronts; Warranty repairs at dealers have decreased 40% during the past five years.
In the Strategic Vision 2006 Total Quality Index Study, five GM models topped their segments—more wins than any other manufacturer for the second consecutive year.
GM dealers also rank among the leaders in the most recent J.D. Power and Associates Consumer Service Index study, which measures customer satisfaction among new vehicle owners with the dealer service department during the first three years of vehicle ownership.
Bruce Wiley is the product and marketing manager, Law Enforcement Programs, General Motors Corp. Fleet & Commercial Operations. He can be reached at firstname.lastname@example.org.