Return to Category Listing
Voting has closed for the 2014 Vehicle Design Contest.
Boise Police Department
Chief Michael Masterson
This car symbolizes the BPD's connection to the community in a very unique and unprecedented way.
It is a one of a kind. We call it, “the pink car”, but in reality it’s a bold mix of bright pink on a black Charger that’s drawn significant attention to an issue facing Boise Police families and many others – breast cancer.
Created by the artists at Trademark Signs, the Boise company that produces markings for all Boise Police vehicles, the design follows regular patrol car markings but in shades of pink. Boise Police partnered with a local hospital to pay for the design’s production. The hospital logo also shares a modest placement on the car. Even the Department’s logo and mission statement were adapted to suit the design and messaging.
Boise has several large community events each year that raise money and awareness of breast cancer, treatment and prevention. Boise Police wanted to show the department’s support for those programs in a bold, unique, and visible way, and the idea for the car was born. Whether it’s on routine patrol or leading a race of 15,000 participants, our community loves this car. The bright pink markings and the breast cancer ribbon make the car almost a paradox, a pleasantly unexpected look for a police vehicle. Cancer patients, survivors and their families, and citizens in general want photos with the car. The car has come to symbolize the Boise Police Department’s connection to health and safety issues even beyond law enforcement.
Best Community Relations (DARE, GREAT)