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Voting has closed for the 2014 Vehicle Design Contest.
Blanchester Police Department
Chief Scott Reinbolt, J.D.
Our vehicle is a bit non-traditional, but I urge you to read on. The vehicle gives us high visibility and a cost effective means to deliver serious messages about drug use, impaired driving and other risky behaviors.
The vehicle we are submitting is a 1988 Buick hearse. Yes, a hearse. We purchased it from a Kentucky funeral home in 2012 for $1,200, all of which came from drunk driving and drug fine monies.
We are a rural community. It is hard to get people to come to presentations on things like teenage driving or drug abuse prevention. We therefore needed a way to take the message to the citizens.
The problem was this: we have no local television or radio station. The only newspaper is a county wide publication and the cost of display ads are prohibitive. We found billboards expensive and ineffective.
One advantage we have is that our community holds numerous parades and other events throughout the year. We decided to purchase a high visibility vehicle that could deliver thought provoking messages by being parked or driving in conspicuous places. We chose a hearse because it can make any message somber. When the hearse carries a message about drunk driving, it is not necessary for us to include any wording in that message about death. The risk of death from drunk driving is implied by the very nature of the vehicle.
Best Community Relations (DARE, GREAT)