Material Instructions
Hendon Publishing


An outsert is a "ride-along" piece that would accompany the magazine in the plastic wrapper (polybag) that is sent through the mail system. An outsert is subject to the rules detailed below and is placed in the polybag behind the magazine. Only one outsert is available per issue. The subscriber's address information is inkjetted to the polybag for the best possible chance of delivery. We will need roughly 40,000 outserts for a full mailing.

Size Requirements

According to regulations from the United States Postal Service (USPS) the piece to be outserted in the polybag must fill the following criteria:

Dimensions: Must be smaller than the trim size of the magazine (8 1/8 x 10 7/8). If your outsert is larger than that dimension we can assess the possibility of folding the piece prior to mailing.

Weight: The piece must weigh less than 3.3 ounces.

Contact your sales representative for pricing information and availability.

Shipping Instructions

Please mark all packages with the name of the magazine into which it will be inserted and which issue (month) it is to be placed. All outserts must be shipped prepaid to:

Benita Browner
Publishers Press - LJ Plant
13487 S Preston Hwy
Lebanon Junction, KY 40150
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